????????????????????????????

????4. ??????????μ????????????(??????ν??????????????ü????)??????????????????????????????????????????????????

????5. ??????????￡??????????????????????????????????????????????????????????????????“????”???????y??????淶??

??????????

????1. “Chapter 7: Invitations” and “Chapter 9: Help??” Theresa Neil

????Chapter 7 is available online at UX Booth.

????2. “Top 6 Help Design Patterns for iPhone Apps??” Catriona Cornett?? inspireUX

????{?罻??

??????????????罻??????????????????????????е??罻????????з?????????

?????淶

????1. ??????????罻????(??Facebook)????????(???????????棬????????Bing???????????????)????????????????λ????罻????????????????????????????????????????????????????綽????URL???????

????2. ???罻???????????????????????????????????????????????????

????3. ???罻???????????????????????????????????????????罻???????????APIs(using APIs)???????????????????????????????????????

????4. ??????????????豸?????????????????????????????????Щ???????????????磬?????????????????????????????????????????????????????????????????????

????5.???????????????????????????????????磬??????????(American Express)????????????????????????????????????????Facebook??Twitter??Foursquare??????á?

????6. ??Щ????????????????App???????????????ó?????????ò???????в????????????????磺My TSA??????????????????????????????????????????????????????Щ????????????????????????????????????????????

??????????

????1. “The Definitive Guide to Adding Social Features to Your Mobile Apps“?? Verious

????{?????

??????????????????????????????????????????????????????????

?????淶

????1. ??????????????????????????????????????籣??URL?????????????????????????????????URL???????(m.site.com??mobile.site.com)?????????????????????????????????????(?統(tǒng)?λ??????)????????????(?????????????)??

????2. ???????????????豸????????????????????????????????????????????????????????????????????????????????????????????????????(?μ?QR codes painted on buildings)????????????????????豸????????????

????3. ??????????????????????豸??????????????e??????????????????????????——?????????豸????????????????

????4. ????????￡???????????(???????y????????)???????App?????????????????????????????????????????App?м????????????????????????г??????????????????????????????????????????г????????????

????5. ?????ù???App?????????????????????????罻???????????????????????????????????????????????????????????????????????Smalltech????????????(?μ?Taking Control of Your Reviews)??????????????????????????????????????ò?????????????????????????

??????????

????1. “iPad App Marketing Case Study: Flickpad??” Chad Podoski?? Mobile Orchard

????2. “The Art of Launching an App: A Case Study??” John Casey?? Smashing Magazine

????3. “How to Market Your Mobile Application??” Michael Flarup?? Smashing Magazine

????{????

??????????????????????????????????????????????????????????????????????????????????????????????????淶????Щ???????????????????????????????顣