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??????????BJ Fogg?????????A Behavior Model for Persuasive Design????????????????????????????????????????????????????????????????????????·????????????????????????Щ??????????????????
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????http://bjfogg.com/fbm_files/page4_1.pdf
????This paper presents a new model for understanding human behavior. In this model?? behavior is a product of three factors: motivation?? ability?? and triggers… for a person to perform a target behavior?? he or she must (1) be sufficiently motivated?? (2) have the ability to perform the behavior?? and (3) be triggered to perform the behavior. These three factors must occur at the same moment?? else the behavior will not happen.
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????Motivator #1: Pleasure / Pain
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????Motivator #3: Social Acceptance/ Rejection
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????… successful triggers have threecharacteristics: First?? we notice the trigger. Second?? we associate the triggerwith a target behavior. Third?? the trigger happens when we are both motivatedand able to perform the behavior.
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